Portfolio

Real projects across social media, paid advertising, CRM systems, AI automation and analytics — with the results they produced.

Case studies

Twelve recent projects

Filter by category to see the work most relevant to your business.

Always-On Social Media Management — Social Media Management project

Social Media Management

Always-On Social Media Management

Built and ran a full organic social programme for a multi-location service brand, moving from ad-hoc posting to a planned, data-led content engine.

  • +184% engagement in 6 months
  • +41% follower growth
  • 3x inbound DM enquiries
Facebook Ads Lead Campaign — Paid Advertising project

Paid Advertising

Facebook Ads Lead Campaign

Rebuilt a stalled Facebook ads account with clean campaign structure, fresh creative angles and a proper conversions API setup.

  • -52% cost per lead
  • 4.8x return on ad spend
  • 612 qualified leads in 90 days
Instagram Ads Management — Paid Advertising project

Paid Advertising

Instagram Ads Management

Creator-style Reels and Story campaigns for a lifestyle e-commerce brand, focused on cheap reach and high-intent traffic.

  • -38% CPM
  • +63% add-to-cart rate
  • 2.1M qualified impressions
Google Ads Optimisation — Paid Advertising project

Paid Advertising

Google Ads Optimisation

Restructured Search and Performance Max campaigns for a B2B services firm, cutting wasted spend and doubling booked calls.

  • -34% wasted spend
  • 2.1x booked calls
  • +29% conversion rate
End-to-End CRM Setup — CRM Systems project

CRM Systems

End-to-End CRM Setup

Designed and deployed a complete CRM foundation for a growing sales team, migrating messy spreadsheets into a clean pipeline.

  • 4,800 records migrated
  • 100% pipeline visibility
  • -6 hrs admin per rep weekly
CRM Automation Workflows — CRM Systems project

CRM Systems

CRM Automation Workflows

Mapped the full sales process and automated lead routing, task creation and stage-based follow-up for a 12-person team.

  • Response time cut to 4 minutes
  • +27% lead-to-meeting rate
  • 18 hrs saved weekly
AI Automation System — AI Automation project

AI Automation

AI Automation System

Deployed an AI layer that qualifies inbound enquiries, drafts replies and summarises calls before they reach the sales team.

  • 71% of enquiries auto-qualified
  • -45% manual handling time
  • +22% close rate
Multi-Channel Lead Generation — Lead Generation project

Lead Generation

Multi-Channel Lead Generation

Combined paid social, a lead magnet and an automated nurture sequence to build a predictable enquiry pipeline.

  • 1,240 leads in 4 months
  • £38 average cost per lead
  • 31% booking rate
GoHighLevel Automation Build — Marketing Automation project

Marketing Automation

GoHighLevel Automation Build

Complete GoHighLevel deployment covering funnels, calendars, SMS reminders and pipeline automations for an agency client.

  • -64% no-show rate
  • 3 tools consolidated into 1
  • £1,100/mo software saved
HubSpot CRM Integration — CRM Systems project

CRM Systems

HubSpot CRM Integration

Connected ads platforms, web forms and billing into HubSpot so every lead carries full source and revenue attribution.

  • Single source of truth
  • +38% reporting accuracy
  • Live revenue attribution
Sales Funnel Automation — Marketing Automation project

Marketing Automation

Sales Funnel Automation

Designed a booking funnel with automated reminders, upsell paths and post-call follow-up for a consultancy practice.

  • +47% landing page conversion
  • +2.3x booked consultations
  • 22% upsell take-up
Marketing Analytics Dashboard — Analytics & Reporting project

Analytics & Reporting

Marketing Analytics Dashboard

Unified ad spend, CRM pipeline and revenue data into one live dashboard so leadership can see channel performance daily.

  • Reporting time cut 90%
  • Daily channel visibility
  • +19% budget efficiency